This is a research-based review. It's built from Synthesia's official pricing and product pages plus public reporting — not from a hands-on test in our own account. Where something is widely reported rather than confirmed by us, we say so. If we test Synthesia directly later, we'll update this and relabel it.
Synthesia is one of the longest-standing names in AI avatars and has positioned itself, increasingly clearly, as the enterprise option. The product covers the same core ground as HeyGen — pick an avatar, type a script, get a talking-head video — but the surrounding feature set tilts toward learning and development: SCORM export for LMS use, interactive video with quizzes and branching, SAML/SSO, brand kits, and a roster of 240+ avatars and 120+ languages at the enterprise tier.
Synthesia at a glance
Where Synthesia earns its enterprise position
The features that make Synthesia the enterprise pick aren't about avatars at all — they're about what surrounds them. SCORM export drops finished videos into corporate Learning Management Systems. Interactive video with quizzes and branching turns a video into a training module rather than a passive watch. SAML/SSO and SOC 2 / GDPR-ready posture clear the kinds of procurement reviews that gate enterprise sales. The 120+ language coverage means you can produce one English script and ship translated, lip-synced versions for global teams. None of that matters to a solo creator. All of it matters if you're producing 50 onboarding videos a quarter for an international workforce.
Pricing — currently in transition
Synthesia's pricing has been visibly in transition. Current price points sit roughly at:
Plans bill on a video-minutes-per-year model (10/mo on Starter, 30/mo on Creator) — a structure that fits the steady, planned cadence of an L&D team more than the bursty pace of an individual creator. Annual billing is materially cheaper than monthly across the board.
Synthesia's pricing cards and FAQ entries have shown different numbers at different times in 2025–2026 — some older pages still cite $29 / $89 monthly while the current page shows $22 / $64 annual. Pricing is genuinely in flux. Check synthesia.io/pricing at checkout before you subscribe.
Our score breakdown
Scores reflect documented capability and public reception, not a hands-on test in our account. Value (creators) is marked down because the pricing model fits enterprises, not solo creators — for a training team the same plan earns a much higher value score.
Pros & cons
Who should use Synthesia?
Use it if you run training, L&D, internal comms, or any function that needs structured video output that integrates with corporate systems — SCORM, SSO, brand control, multilingual at scale. Synthesia is the obvious pick and would win over HeyGen for this audience.
Look elsewhere if you're a solo creator or small marketing team producing short-form social or talking-head content fast — see our HeyGen review, which costs less for similar avatar work and is shaped around creator workflows. Our HeyGen vs Synthesia comparison covers the trade-off in full.
7.8/10. The right answer for organisations and the wrong answer for solo creators — and that's a feature, not a bug. If you need SCORM, SSO, and 120+ languages, Synthesia is the most established name in the category. If you just need a talking-head video for social, HeyGen is the better fit.